Recently, I came across a feedback forum where thousands of people voted on the idea to bring Adobe Premiere Pro to Linux.

I’m not a Micro$oft (or Adobe) supporter by any means, but I was still interested in what people had to say and if someone from Adobe would respond to these requests.

To my surprise, someone from Adobe stepped in to say something.

After reading the response, though, it turns out, I shouldn’t have been surprised. It was one of those generic responses that gave its users excuses rather than a solution-based guarantee.

Here’s the most ridiculous part of the message (in my opinion): “In a nutshell: this isn’t a simple thing to do – but we’re gonna take another hard look as to what’s the demand as I already mentioned above.”

Now, we all know that we live in the 21st century, but it seems as though the folks over at Adobe are still not well-versed with the 19th century. If a company or that size can’t find the resources to do what the Linux community can do, they don’t deserve to be called a software company. We’re in 2018. Make the impossible possible.

Here’s my issue with the statement: Anything that’s worth doing will have a high cost, if it’s done right. It will definitely end up taking more time, costing a lot of money, and will require substantial sacrifice. The success of a product comes from weeding out the lazy quitters who spread excuses rather than work tirelessly for solutions.

I had a good talk about this with a friend of mine who pointed out: “Business is business. If they want to target a market, they’d do it because it’s worth it.”

It’s one of the main reasons I have no respect for a company like Adobe. Creativity is tainted when it’s more about the money than it is about making that one hard choice that will in the long run prove that they really care and believe in what they’re doing.

Here’s the real beef: I’m not boasting here, but the Linux community can take care of their own. They’re smart. If they see a piece of software that a corporation builds that’s not available for Linux, they create their own free version. This means that the market opportunity on Linux is a lot smaller for these “big brothers.” These companies target their own audience, knowing full well that they don’t have any alternatives to turn to.

So, while the Linux community may not be able to build a functional alternative to Premiere Pro, they’re certainly willing to help them, who still clings to excuse after excuse. This to me is unacceptable.

It’s 2018. Time to put those brains to work. Nothing is too complicated in life, if we go about it the right way. Again, it takes major sacrifice, letting go of pride, reaching out, and maybe changing the nature of our ways.

But, like I said, money often taints creativity and the willingness to pursue a passion with heart. It’s why so many creative artists, writers or even indie developers never go that route. It’s because they know companies make life out to be more complicated than it actually is.

Anyway: just my two cents here.

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